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Article as featured in The New York Times – by Elizabeth Paton

London Fashion Week, Day 5: Marques’Almeida and NewGen

LONDON — After a busy four days, London Fashion Week comes to a close on Tuesday, with just a few shows on the calendar before the fashion tribe heads to Heathrow for flights to Milan (perhaps making a detour to Bradley Smith, Terminal 5’s first blow dry bar, which officially opened Sept. 15 and promises that you will be on your way, stylishly coiffed, in 15 minutes).

But first, a trip out to Brick Lane at midday for Marques’Almeida, the Portuguese-born, London-based duo of Marta Marques and Paulo Almeida, who scooped up the LVMH Young Designer’s Prize in 2015. This year, the brand will mark its fifth anniversary, and after making its name with tailored yet distressed denim creations, it has gone from strength to strength by subscribing to the Helmut Lang school of thought: “Fashion is about attitude, not hemlines.”

Sarah Mower, the British journalist and chairwoman of the British Fashion Council’s NewGen committee, will bring together the rising stars of London fashion this afternoon in Soho for Celebrating NewGen. The program, devised in 1993, offers financial support to emerging designers and opportunities to showcase their work at the twice-yearly celebration in an effort to foster their long-term success. The designers supported this season were Molly Goddard, Sadie Williams, Ashley Williams, Danielle Romeril, Faustine Steinmetz, Marta Jakubowski and Ryan Lo — all previous beneficiaries of the initiative — as well as a newcomer, Paula Knorr, a Royal Academy of Arts graduate who designs women’s wear.

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