Disposable towel pioneer, Easydry celebrates its 15th year in business with an incredible five nominations in the prestigious Green Awards. Easydry has been shortlisted amongst tough competition in the Green Product, Green Technology, Green Small Organisation, Green Manufacturer and Sustainable Water Achievement categories. Other companies recognised by the awards this year include Diageo, Intel, Pfizer and Bristol-Myers Squibb.
The awards celebrate the company that has made the most significant contribution to tackling climate change and helped encourage others to do the same. Easydry CEO, Anne Butterly has dedicated the past 15 years, since inventing the first ever disposable, eco-friendly salon towel, to helping salons across the globe cut their water use. In the process she has massively reduced the industry’s carbon footprint. Easydry has enabled salons to save millions of litres of water worldwide.
A place in the finals of the Small Organisation category is recognition of Easydry’s impeccable environmental practices that include using e-invoicing, choosing the most eco-friendly transport method, and using recyclable/compostable packaging where possible. Last year, Easydry introduced WaterWeave™, a patented technology that enhanced its multi award-winning towel, making it stronger, softer, more absorbent and even more eco-friendly. Now salons have more solutions available for what were once considered intractable problems and Easydry has been able to improve existing products.
We have always put innovation and sustainability at the heart of what we do so that we can help other businesses protect the planet. But not at the expense of their client service. Being eco-friendly must never be a compromise. Our customers are able to reduce their carbon footprint by using Easydry, but the most important benefit is that Easydry allows salons to improve client care by offering the softest, most hygienic disposable towel possible. - Anne Butterly
The winners will be revealed at the black tie gala awards ceremony on Tuesday February 26th at the Clayton Hotel Burlington Road, Dublin. To learn more and view the full list of companies recognised, click here.