This Spring/Summer, Schwarzkopf’s Essential Looks captures the mood of the moment, fusing together dynamic inspiration from music, art, politics, history, fashion and culture to create three distinct trends that provide hairdressers with a fresh vision for 2017.
Sultry, seductive and sophisticated, high-octane glamour has ruled the runways this season and is set to be huge in 2017. Inspired by the original sirens of the silver screen and the French Riviera – style centre of the 1950s – Schwarzkopf Professional have given ‘opulence’ a 21st century makeover, with an always-classy, modern twist. Sexy, feminine curls, feline flicks of liquid liner, glossy red lips and deep, dark nails add a contemporary edge that feels perfect for 2017.
Rich yet muted shades inspired by the colour palette of the Renaissance artists. Every Opulent tonal direction is brought to life through a sophisticated combination of IGORA ROYAL Opulescence colours to create an illuminated hair effect, perfect for waves and curls.
Ideal for both shorter and longer styles, chic curls and voluminous waves play a key role in the seductive Opulent trend. Hair is elegantly styled in the manner of the 1950s. We see perfect curls styled with Schwarzkopf Professional’s styling hero OSiS+ Bouncy Curls.
Essential Looks App & Trend Report
The Essential Looks app, featuring the Modern Ikon Collection, is Schwarzkopf Professional’s exclusive portal to the inspirational world of Essential Looks, providing both hairdressers and end-consumers alike with the latest hair trends and inspiration. Now featuring the Digital Essential Looks Magazine and Augmented Reality features, the Essential Looks AR Viewer brings trend videos, product updates and exclusive behind-the-scenes interviews to life like never before.
To receive the full Essential Looks 1:2017 ePackage, contact a Schwarzkopf Professional representative. Further Essential Looks App information can be found on iTunes and Google Play.
Essential Looks Credits:
International Creative Director, Simon Ellis
Essential Looks Direction, Nina Schaefer
Schwarzkopf Professional Global Ambassadors, Lesley Jennison, Tyler Johnston and Richard Ashforth
Schwarzkopf Professional North American Colour Director, Rossa Jurenas
Hair Assistants, Joana Neves, Pierre Saint-Sever and Ivana Oletic
Backstage, Social Media Photography and Video, Ammaru Akacha
Photography, Simon Emmett assisted by James Sharpe and Giovanni Mafrici
Filming, Karen Lowe and Andy Gilbert assisted by Markus Gilbert, Ivan Wood, Tim Wood and Matthew Barksby
Retouching, Provision, London
A2z Make-up, Chiho Schwarzer
Digital Operator, Thomas Gering
Essential Looks Collection Make-up, Alex Byrne assisted by Chiho Schwarzer
Essential Looks a2z, Backstage and Still Photography, Gerd Bayer, Melanie Hammer and Christoph Hoehmann
Essential Looks Clothes Styling, Lucy Manning assisted by Helen Searle