Fudge and HOB Salons host pop-up salon at London Collections: Men

Professional cult hair brand and official hair partner for London Collections: Men, Fudge, have teamed up with renowned award-winning hairdressing group HOB Salons to host a pop-up salon ‘The Fudge Fix’ during men’s fashion week, held at The Hospital Club.

The three day event is taking place between Monday 6th - Wednesday 8th January 2014 with the Fudge Fix salon being open daily between 9am and 7pm - offering guests of the shows complimentary haircuts and styling services using Fudge hair care products.

Leading the way in hair and service the 24 salon HOB group are winners of over 50 national and international awards, including the prestigious British Hairdresser of the Year award, as well as winning London Hairdresser of the Year and Artistic Team of the Year an amazing three times. No stranger to fashion week styling, the HOB Salons team are well versed in the latest trends and coolest looks, delivering such services at their sumptuous salons from London to Leeds seven days a week.

The London Collections: Men AW14 showcase takes place from Monday 6th January to Wednesday 8th January 2014 and will be the fourth season of the UK’s dedicated men’s fashion event. London Collections: Men showcases a host of British and international design talent, including an array of high profile and up-and-coming menswear designers such as Alexander McQueen, Tom Ford, James Long, J.W. Anderson, Christopher Shannon, Katie Eary, Jonathan Saunders, Belstaff, KTZ and Fashion East MAN.

Speaking of the event, HOB Salons International Creative Director and British Hairdresser of the Year 2013 Akin Konizi said,

We are very pleased to be teaming up with Fudge for this exciting project. Men’s hairdressing is growing year on year and is something we are very happy to be involved in promoting.

To pre-book an appointment at the Fudge Fix, Hospital Club from 9am until 6pm between Monday 6th  - Wednesday 8th January 2014 e-mail [email protected].