Fudge Announces Designer Partnerships

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Fudge Professional is pleased to announce its fifth season as the ‘Official Styling Partner’ at London Collections: Men AW15.

The collaboration, in association with the British Fashion Council, sees the AW15 showcase take place from Friday 9th January to Monday 12th January 2015, and will be the sixth season of the UK’s dedicated men’s fashion event.

Fudge Professional will continue to build on its previous relationships working with designers Christopher Shannon, Craig Green, James Long and Katie Eary, as well as welcoming exciting new partnerships with Belstaff, Lee Roach and Matthew Miller.

For its fifth season as sponsors of one of the biggest events in the menswear calendar, Fudge Professional will yet again play host to ‘The Fudge Fix’, a dedicated pop-up salon area for attendees in need of a fashion week hair fix. Located on the lower ground floor at Victoria House, Fudge Professional Brand Ambassadors will be providing dry cuts, blow-dries and styling from our bespoke Fudge style menu supported by Babyliss Pro. Guests can then capture their new hair looks in the interactive Fudge photo-booth.

Speaking on the collaboration, John Vial, Creative Director of Fudge, said,

With our strong heritage in the male grooming sector, it’s great to be able to announce that Fudge Professional is entering into its fifth sponsorship season. We’re partnering with some really exciting talent for the AW15 showcase, some of whom we’ve been creating the looks for four seasons now. It’s a privilege to be part of these designers’ journey and watch their collections develop and evolve.


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