ghd Unplugged
The first ever compact and cordless styler by leading professional hair styling tool brand ghd, unplugged is light, portable and powerful, allowing you to top-up your style on the go, without compromising on performance.
Featuring a speedy 45 seconds heat up time and up to 20 minutes of continuous styling, ghd uplugged delivers 65% more shine with no strings attached; this is the top-up tool to transform your life. Conveniently charge at home or on the go using the USB-C charging cable, and safely slip the styler into your handbag immediately after use with the heat-resistant carry case.
Containing Hybrid Co-lithium technology, a combination of long-life lithium-ion batteries with ghd advanced dual-zone technology, to guarantee the optimum styling temperature of 185°C across both plates and deliver the superior performance that ghd is renowned for, in a handbag sized tool.
We are dedicated to developing pioneering technologies and creating the best-in-class products that tackle consumer and professional stylist needs. Our ghd R&D team have developed the latest battery and heat styling technology which allows us to launch unplugged, a portable cordless styler that delivers the superior performance our tools are known and trusted for, giving consumers and stylists the flexibility to style anywhere, anytime. - Jeroen Temmerman, ghd CEO
Italian fashion icon and entrepreneur Chiara Ferragni - ghd’s new international brand ambassador – hosted a launch event on 1st July in Milan, Chiara’s hometown, through a creative concept which shared the dynamic spirit and attitude of movement that characterizes the unplugged styler.
I am so thrilled to be back to an on-the-go lifestyle and to be able to travel again. ghd unplugged is my best new companion. I am free to style my hair whenever I want, it means I can always have a good hair day. – Chiara Ferragn
The Royal Pavillion (an opulent waiting room built exclusively for Italian royals to use) at Milan Central Station, the place known for being ‘on the go’ and home to travel, was selected as the location for the event. Guests were immersed into the ghd universe, through a journey that came to life via the settings, spaces, and interactive elements.
Every touchpoint of the event was designed to celebrate the product itself and allow guests to fully immerse from installations that involved the guests interacting with the product and discovering its multiple features; to the ‘Hair Lounge’, a space with a modern design that referenced the ghd’s iconic colours and where guests had hands on hair moments, trialling the new styler with ghd professional stylists. Everything was designed to celebrate the new on the go product and to create a unique atmosphere in compliance with current Covid regulations.
The event was attended by star of the campaign Chiara Ferragni herself, who spoke on stage about her love for ghd and the new unplugged styler, alongside ghd CEO Jeroen Temmerman and ghd Italy MD Stefano Filipazzi. A host of high-profile international influencer partners, clients and professional hairstylists were also in attendance and thrilled to be back at a global beauty launch event. Guests included Pamela Reif, Marie Lopez, Aida Domenech, Beatrice Valli, Elisa Maino, Sanaa El Mahli, Marta Losito, Lisa Marie Schiffner, Laura Escanes, and Katie Jane Hughes.
ghd unplugged offers a new level of flexibility and creativity for styling Chiara’s hair. Our working days are always so busy but now I can finally style Chiara’s hair on the go, no matter where we are and with guaranteed ghd performance. Whether it’s styling touch ups at a photo shoot or a quick style transformation in the back of a taxi during long days at fashion week, unplugged is my new sleek styling essential. - Manuele Mameli, Chiara Ferragni’s Hair Stylist & Glam Artist
Where to use?
The perfect tool to carry in your handbag, take to the gym and use while traveling. ghd unplugged is travel-sized, flight friendly and airport security safe, allowing you to carry the tool in both hold or hand luggage.
ghd unplugged is available in black and white (RRP £299 / €349) and can be purchased in the finest salons, department stores and at www.ghdhair.com.