During a recession and with no prior experience in the industry, Kat Smith bought a failing, run-down, high-street salon and turned it into a highly profitable one with the strategy and tactics she shares in this book ‘Grow Your Salon Fast: the quick, dirty and uncensored secrets to effortless high-street domination despite cut-throat competition, insane regulation and obnoxious clients.’
But it does come with a warning: “Do not read if you are easily offended.” Smith’s tenacious and no holds barred language may put some people off, but she’s not in the business of pleasing everyone. With that established, Smith has created a blueprint for stunning business success with proven real life examples and action points for the salon owner who is brave enough to take on the challenge and listen to her.
I wrote this book as a blueprint for other salon owners who are doing ok, but want to really be successful and do better, says Smith. When I started out, I had no idea what worked and what didn’t. I lay awake at night with worrying questions: how do I get more clients? How do I get the right clients? How do I get clients to pay more? How do I get staff to care?
Then I started doing the research, testing and measuring, and put into practice the exact strategy in this book, and started to make staggering profits. I wanted to share this blueprint with other salon owners. Although marketing information is out there for anyone to access, it is hard to know whom to trust. And there is very little specifically written for salons with proven real life examples. I wish someone had written something like this for me when I started.
Since its release, readers have come out to share rave reviews about the book and Kat’s system. Vegard Svanberg comments,
In this book, Kat doesn’t just tell you what to do and why you should do it. No, unlike most coaches and mentors, she also gives you ‘how’, meaning that she actually gives you the step-by-step recipes for succeeding in the industry. If you’re in the industry and are serious about what you do, this is a must have. Follow Kat’s advice and you can’t go much wrong. Or don’t and watch what happens when your competitors do. Your choice,