Hair Loss 101 Education
Trichologist Tiffany Hall and award-winning stylist and industry author Jordanna Cobella have joined forces to launch a brand-new education programme that supports stylists to better understand hair loss and scalp services.
Hair Loss 360 is a six-week online course where participants will gain invaluable knowledge around scalp care and hair loss, including types of hair loss, terminology, causes and treatment. The course will also cover how to communicate with clients on this sensitive subject, as well as methods and marketing tips to integrate trichology services into your business.
Tiffany says: “As hair experts, we know that the scalp directly impacts the quality, growth, and condition of our clients' hair, in both men and women. But without trichology knowledge or expertise, often scalp issues are innocently missed or mistreated with inappropriate products. Our new education programme covers everything that salons or stylists need to know, from identifying issues to making hair loss services part of their offering.”
Here's what to expect…
Module 1: Hair Loss Foundations – Hair Loss, Breakage, and Thinning
Gain a comprehensive understanding of the nuances between hair loss, breakage, and thinning, empowering you to provide tailored solutions for your clients' unique needs. You'll learn practical strategies to identify and address each issue effectively, ensuring you can deliver exceptional results and enhance client satisfaction. Elevate your expertise with our exclusive insights and scientific facts.
Module 2: Hair Loss Foundations – Scalp Care and Conditions
Gain clarity on scalp health and various hair loss conditions for comprehensive 360 client care. In this module, you'll acquire in-depth knowledge of scalp health, and various hair conditions, enabling you to provide tailored care solutions for your clients' specific needs. Enhance your expertise, boost client satisfaction, and elevate your salon's reputation as a trusted destination for comprehensive hair care.
Module 3: The Psychology and Art of Conversation
Discover the insights and techniques to enhance client relationships and communication skills. Discover the art of conversation surrounding the sensitive topic of hair loss and scalp conditions including, how to bring this up to a client who has never spoken about hair loss before, how to navigate conversations for medical conditions, how to hold space for your clients who are suffering emotionally and how to read and adapt your approach to different clients with basic psychology principles. Learn consultation techniques, trigger warnings, buzz words and exactly the language to use for your clients along with useful analogies to better aid your clients understanding of hair loss.
Module 4: Products and Services for Hair Loss
Learn to address hair loss using existing salon products alongside creating in salon treatments and service menus to generate sales and profit. Understand to implement these new services and onboard and incentivise your team to upsell this as a service. We provide you with helpful worksheets and informative PDFs to aid understanding in the product technology and consultation techniques, ensuring tailored recommendations for clients. This module enhances your professional offering as a hairdresser with comprehensive solutions for client satisfaction and salon reputation.
Module 5: Marketing – How to Sell to your Existing Clients
Learn strategies to boost revenue from your current clientele. Explore effective upselling and cross-selling techniques, enhancing the average spend per client. With insightful tips and practical examples, discover ways to foster client loyalty and encourage repeat visits. By mastering these strategies, hairdressers can increase salon profitability and strengthen relationships with their existing client base, ensuring long-term success in their business.
Module 6: Marketing – How to Generate New Clients
Gain valuable insights and actionable strategies to attract fresh clientele to their salon. Learn innovative marketing techniques, both online and offline, to increase visibility and reach their target audience effectively. Through practical exercises and real-world examples, discover how to leverage social media, community partnerships, and promotional events to drive customer acquisition. By mastering these proven methods, hairdressers will not only expand their client base but also enhance their salon's reputation and profitability. This module equips hairdressers with the tools and confidence to thrive in a competitive market, ensuring sustained growth and success in their business.
Jordanna adds, “Our education programme offers a comprehensive learning opportunity for salons and stylists, on a subject that isn’t widely talked about. Bringing together our expertise in trichology, communication, marketing and business building, Tiffany and I have a wealth of knowledge to share to support hair professionals truly understand hair loss in a way that will not only benefit their clients, but their businesses too.”
What’s more, Tiffany and Jordanna will hold a weekly Q&A session to provide further advice and guidance around the subject or hair loss and hair loss services.
A free masterclass will be held on Sunday 17th March at 7pm for anyone interested in finding out more about the course and the topics covered. You can sign up for free, here: https://hair360.kartra.com/page/Ehv2
The six week course is £1,597 per person and offers pay in three and pay in six options.
Find out more about Tiffany Hall: www.trichologybytiffanyhall.com
Find out more about Jordanna Cobella: www.jordannacobella.co.uk