Haircuts4Homeless, the charitable initiative founded by veteran hairdresser, Stewart Roberts has received incredible support following the unveiling of The National Lottery’s latest top secret TV advert - which stars Stewart and his project - that aired during Saturday night’s X Factor.
The advert gave a fantastic insight into the initiative and how it has revolutionised the lives of those living on the streets. The feel good campaign has proved hugely popular, with The National Lottery backing the initiative and national media outlets supporting the cause.
The launch of Haircuts4Homeless began back in 2014, when Stewart visited his local Salvation Army following a stint of volunteering with his scissors and offered free trims to those waiting for hot food and drinks. After a successful first session, Stewart was continually asked to return, with other shelters eventually requesting his services.
To date, Stewart has toured the country and has 47 projects running with around 300 volunteers and has successfully completed over 35,000 haircuts through the incentive. Stewart Roberts said,
People on the streets often feel they have no voice and are invisible. Through this initiative I have provided them with a platform to listen and communicate, something that can completely change their view on life. It’s a chance for them to interact but to also feel good about themselves.
The future holds fantastic prospects for Stewart and the team as they get set to launch the first Haircuts4Homeless Training Academy, which will offer homeless people the chance to learn the skill and help them get back into work. They will also have the chance to volunteer to provide them with vital experience before going into the workplace.