A new charity digital campaign #InTheirWords has been launched by The Hairdressers' Charity.
Recognisable faces from throughout the industry have come together to create a series of short films. These films tell the real life stories of those who benefit from the support the charity provides.
"Although the charity has been established since 1853, there are still people within our industry who don't understand what we do as a charity and how we help those in need," explains Philip Sharp, co-President of The Hairdressers' Charity.
"This campaign helps to explain what we do, and how the money we raise is supporting those urgently in need of our help. Most of us will never need the help of the charity, but there's a growing demand and the charity is needed now more than ever. We really hope that this campaign will gather momentum across social media and the great work that the charity undertakes becomes more well known," continues Samantha Grocutt, co-President of The Hairdressers' Charity.
The films were supported by hair industry influencers including the charity's own co-Presidents, Samantha Grocutt and Philip Sharp, as well as hairdressers, barbers, trade media journalists, manufacturer representatives and industry influencers.