Ouidad is the Original Curl Expert with one iconic idea - let curls be curls. For over 30 years, it has perfected a unique customised approach for each curl type - Loose, Classic, Tight, and Kinky curls.
The Ouidad philosophy knows curls inside and out and has sourced the most sophisticated ingredients to create the ideal, targeted formulas for every curl type, in every condition. Ouidad certified salons and flagship locations are staffed by the most skilled curl experts in the industry, trained in Ouidad’s trademarked cutting and styling techniques. Others may talk to curls, but only Ouidad speaks their language.
Following the principle that healthy scalps lead to healthy hair, Ouidad is launching a brand new range that cleans, nourishes and protects the scalp, using carefully formulated solutions. Containing natural ingredients that work from the inside out to leave hair healthy, manageable and frizz-free, the range is suitable for all hair types, but is particularly useful for curly hair that needs a little TLC. Featuring four standout products, the range is a great capsule collection for salons to offer clients who are keen to keep their hair health in check.
Ready, Set, Clean Scalp and Hair Rinse
Bring curls back to life with this cleansing gelée that instantly eliminates build-up, residue and grease without stripping, drying or disrupting the natural pH of your scalp and curls. Ingredients include a triple fruit vinegar mix (apple, apricot and peach), willow herb, biotin and rhubarb root extract.
- Instantly removes build-up, dirt and toxins from the scalp and curls while keeping hair moisturised
- Cleanses curls and detoxifies the hair shaft and follicle
- Smooths and conditions for increased manageability
- Restores volume and shine while enhancing natural curl pattern
Heavy Lifting Bubbling Scalp Mask
A deep clean you can feel and see. This detoxifying treatment transforms from a gel into a lightweight bubbling foam and works to balance the pH of your scalp. It eliminates build-up, oil and impurities that lead to dryness, flaking and irritation that disrupts the curl pattern. Ingredients include pineapple juice, white charcoal, hyaluronic acid and vitamin E.
- Instantly removes build-up, dirt, toxins, dead skin cells, and flakes
- Transforms from a gel to a bubbling foam when applied to scalp
- Unclogs hair follicles and revitalises the scalp
- Purifies the scalp without stripping natural moisture
- Helps calm irritation and reduce dryness and flaking
- Helps promote fuller, healthier waves and curls
- Leaves scalp feeling refreshed and hydrated
- Rebalances the pH level of your scalp
Bye Bye Dry Soothing and Moisturising Serum
Supercharge curls with this ultra-moisturising serum that delivers an intense burst of hydration while conditioning and rebalancing the scalp to help combat flaking, irritation and breakage. Ingredients include plant collagen, hyaluronic acid, aloe and cotton seed extract.
- Deeply conditions and rebalances dry scalp
- Infuses moisture back into the scalp and strands
- Helps calm and soothe dry or irritated scalps
- Smooths the cuticle and helps reduce frizz along the hairline
- Helps diminish dryness and flaking
- Helps protect against free radicals and environmental aggressors
Bye Bye Breakage Strengthening and Thickening Serum
Keep curls happy with this restorative serum that nourishes the scalp to promote healthier hair growth. The lightweight formula delivers a burst of nutrients to the scalp to condition and rejuvenate for stronger, fuller curls. Ingredients include niacinamide, hyaluronic acid, plant collagen and Irish moss.
- Nourishes the strand to help encourage healthy hair growth
- Helps strengthen hair and increases strand density for fuller, healthier curls
- Deeply moisturises and conditions the scalp to help reduce dryness and hair breakage
- Helps strengthen hair at the root to reduce hair fall-out and excessive shedding
- Soothes and nourishes the scalp to promote strands that are stronger, shinier and healthier
- Rebalances scalp’s pH creating the optimal environment to help promote healthy hair growth