Thousands of salons and individuals across the UK are joining forces with professional hair brand milk_shake to raise funds and awareness for Breast Cancer Campaign, throughout Breast Cancer Awareness Month (October 2014).
Supporters are urged to colour their hair pink in support of the campaign, which invites people to; “GO PINK – Add a touch of pink to your locks (all over, the tips or just a strand, and even a pink wig or hair weft counts!), and snap a selfie.”
Milk_shake’s campaign works by:
DONATE - Text GOPINK to 70660 to donate £3 to Breast Cancer Campaign and help fund lifesaving research.
SHARE - Post your picture on Twitter/Instagram/Facebook using the hashtags #WearItPink and #GoPink4U and include @milkshakehair & @BCCampaign.
DEDICATE - your pink hair to someone affected by breast cancer.
NOMINATE - your friends and family to do the same.
Singer and actress, Carley Stenson is the latest celebrity to have tweeted her pink locks:
#gopink4U hair dedicated to nana. I donated £3 to @BCCampaign (text GOPINK to 70660) & nominate @(insert name) #wearitpink @milk_shake
Example facebook/instagram post:
Here’s my #gopink4U hair dedicated to my friend Brenda, I nominate (insert name(s) here) to look good, do good and #gopink! You can colour all of your hair, the tips, just a strand, or even use a weft or wig! Don’t forget to donate £3 by texting GOPINK to 70660 and use the hashtags #gopink4U and #wearitpink and tag @milkshakehair and @breastcancercampaign. 100% of donations go towards funding vital breast cancer research.
milk_shake is also donating 10% of all proceeds from the sale of their special pink Incredible Milk leave in treatment, £9.99, to Breast Cancer Campaign.
Look Good, Do Good – Go Pink!