KeraStraight Names Hype Coiffure as Afro Hair Ambassadors

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Hype Coiffure, who is renowned for their specialist expertise, will now work alongside KeraStraight over the coming year to produce tutorials demonstrating the transformative effects of KS Ultimate - the brand’s advanced semi-permanent straightening system on Afro and mixed-race hair types, as well as collaborate to create an exclusive photo shoot to be unveiled later this spring.

The partnership will also see Hype Coiffure’s multi award-winning hairdresser, Kim Johnson join the ranks of the KeraStraight Art Team, which includes stylists from top salons such as Trevor Sorbie, Francesco Group and Cutting Room Creative.

Hype Coiffure, who are celebrating their 20th anniversary this year, have two salons in London, Battersea and Brixton, which have earned them a reputation as one of the most successful Afro- Caribbean hairdressing groups in the UK. Having claimed over 40 prestigious accolades for their specialist Afro expertise, the team has also tended to the tresses of several pop stars, including Fleur East, Alexandra Burke and Alesha Dixon.

As proud leaders in their field, they make the ideal ambassadors for an award-winning brand like KeraStraight, who pride themselves on providing groundbreaking innovations in strengthening and repair for every hair type. Calvin Rattray, Managing Director at Hype Coiffure, said of the announcement,

At Hype Coiffure, we have been blown away by the transformations and results KS Ultimate has provided by smoothing and repairing a variety of Afro-Caribbean hair types, whether it’s loose curls or the tightest coils. KeraStraight delivers manageability, shine and softness to the hair each and every time, so we know it will delight our clients, reduce their styling time and help make gorgeous hair easy to achieve. We’re looking forward to working with Jez and his team as well as sharing our expertise in this market to help both Hype Coiffure and KeraStraight grow from strength to strength

KeraStraight Managing Director Jez Barnett commented,

As KeraStraight has proven to be so successful on mixed race and Afro-Caribbean hair types, smoothing the texture and creating gorgeous repair, we wanted to find an amazing world leading partner who could not only represent us, but also guide us with their immense experience and expertise. With Hype Coiffure, we feel we have one of the greatest Afro-Caribbean salons in the world full of incredible award-winning talent. We’re thrilled to be working with them and having the phenomenal Kim Johnson join our ever so talented Art Team.

To book an appointment at Hype Coiffure, call 0207 2233 800, and for information on becoming a KeraStraight stockist, please visit www.kerastraight.com.

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