Pall Mall Barbers were invited by retail giant, Footlocker to support a new lifestyle event, NBA Crossover.
Set over three days, the free exhibition for basketball fans took place in Shoreditch. The NBA Crossover used interactive exhibits, video and imagery to showcase the relationship between the league, its players and fashion, grooming, music, film and entertainment through the years.
Pall Mall Barbers were asked to set up shop with their stunning dark oak and metro tile pop-up, offering complimentary cuts and shaves for all attendees. The event was attended by some greats in the industry including, Steve Nash, two-time MVP and NBA legend, as well as footballer Thierry Henry and grime artist Santan Dave.
Dan Davies, General Manager at Pall Mall Barbers, said,
We were absolutely delighted to be involved and took great pleasure in providing the guests of Footlocker and NBA with luxurious services across the three days. The exhibition was the first of its nature for the NBA so it really was a great honour.