Make waves, or don’t. Get messy, or keep it totally together. Why look like everybody else? Be your sweet self!
Infused with natural sugar, Paul Mitchell’s Neon is a little sassy and a little sweet, setting the standard for emerging trends. Made primarily for Generation Z, Neon focuses on inclusiveness, individuality and building self-esteem.
Neon has teamed up with The Diana Award’s charity, Stand Up To Bullying to empower young people to tackle bullying in their schools and communities.
Established in 1999, The Diana Award is a charity legacy to Diana Princess of Wales’ belief that young people have the power to change the world.
The Diana Award’s Anti-Bullying Campaign involves a number of different projects aimed at reducing bullying in schools. One of the main projects is the Anti-Bullying Ambassadors Programme which has trained over 20,000 young people across the UK to lead on anti-bullying campaigns in their schools.
The Neon brand will support this programme by celebrating young people across the UK who has done exceptional anti-bullying work. To do this we’re recruiting a #NeonSquad to inspire other young people with their anti-bulling stories.
Get to know the Paul Mitchell Neon Squad at www.paul-mitchell.co.uk/neon