Fudge Professional relaunched its styling range earlier this year and made the decision to implement its Plastic Promise:
“At Fudge Professional we used the relaunch of our styling collection as a fantastic opportunity to improve our sustainability. It is a very complex issue with no single simple solution! We worked across the reduce, reuse, recycle mantra and started with reduce as we knew that this would have the biggest overall impact on our planet. We made a significant change to our famous Shaper packaging that allowed us to cut the amount of plastic to package these products by 30%, and now using a single plastic material across the jar and lid so the packaging is fully recyclable. We also implemented post-industrial recycled materials into all our bottle and jar components, and 73% of the collection are now using fully recyclable plastics, we are working to make it 100%.” - Katie Barker, Head of Category, Brand & Commercial at Fudge Professional
With Fudge Professional your plastic footprint is on the right path. #SAVINGPLANETF
To view the Fudge Professional Plastic Pledge, visit: https://fudgeprofessional.com/saving-planet-f/
To buy Fudge Professional for your salons, visit www.Fudgeprofessional.com or call 020 7845 6333