A brand that really stands out from the crowd, R+Co, is set for its UK launch on August 22nd in central London with a look and learn session along with co-founder and creative director, Howard McLaren.
The Lilian Baylis Studio at Sadler’s Wells will be the backdrop to this intimate and unique launch, which will see Howard present with the artistic driven appeal R+Co has become renowned for.
Originally from Glasgow, Howard is well known in the global hairdressing industry for one success after another. In 1987 he moved to New York City to join Bumble and Bumble. It was there he reestablished razor-cutting as a true technique, which hairdressers flocked to learn.
He also created one of the best hair education systems, a university that not only taught haircutting and styling, but also influenced the eye and aesthetic of every student. He played a key part in product development and marketing, and helped to create an iconic style that still inspires many of today’s brands.
In 2011, Howard moved to Los Angeles and opened Whitehouse, an experimental collaboration with Amanda Wall. They explored new concepts of hair, photography, film and interiors to push the boundaries of what a salon can be.
With curiosity as his driver, Howard drew his inspiration from music, collage, skateboarding and animation, always looking to big in influencers for the true essence of something to deconstruct and apply to his own aesthetic. Within a year of opening, Whitehouse was featured in both American and French Vogue.
With R+Co, Howard has finally come to a place of real differentiation. As a collective which has a complementary feel, R+Co looks beyond the current status quo and believes in something more honest that will help hairdressers to compete in a market flooded with mediocrity.
Howard’s goal is to create a brand identity that will attract, inspire and push both hairdressers and consumers to want, expect and eventually demand more. By creating opportunities for people to be educated and inspired, R+Co is the next step in the advancement and evolution of hairdressing.
R+Co was created alongside co-founders Garren and Thom Priano. Using unique ingredients and complexes to make sure each product delivers true benefits, everything is formulated without parabens, sulfates (SLS or SLES), mineral oil and petrolatum. Every product in the range is vegetarian, cruelty free, gluten free and colour safe.