Schwarzkopf's tbh Launches Five New Shades

Schwarzkopf Professional’s authentic colour brand, tbh – true beautiful honest expands their natural colour assortment with Five New Shades.

As a defining moment in beauty care, the launch of tbh – true beautiful honest marked the first authentic permanent hair colour from Schwarzkopf Professional; developed to enhance, rather than conceal, an individual's hair colour. This March, tbh – true beautiful honest extends the unique colour range to include five brand new shades within the natural colour world assortment. The new lighter shades beautifully complement the existing colours, as softer, beige and natural-looking tones remain at the top of the wish list for client colour requests in the salon.

tbh – true beautiful honest Natural Beige Collection

The new tbh – true beautiful honest Natural Beige Collection provides a natural-looking colouration. Originally inspired by the shimmering blush tones of soft sand illuminated by morning sunshine, the tbh – true beautiful honest Natural Beige Collection has been developed to elevate natural shades with muted beige undertones for looks that work across any season. With a contemporary feel, this exciting new shade collection offers natural beauty over brashness, as subtle nuances are illuminated with eye-catching radiance.

The tbh – true beautiful honest Natural Beige Collection comprises five brand new shades, four of which sit within the Natural Beige colour world (9-04, 8-04, 7-04, 6-04) and one that joins the Natural Chocolate Collection (4-06).

• tbh – true beautiful honest -04 series: Warm shades of beige give up to 100% multidimensional coverage – for a glossy, gorgeous and natural-looking multidimensional finish.
• tbh – true beautiful honest -06 series: For those who prefer their beige and brunette tones that little bit cooler, simply mix the -06 series with any warm fashion shade. This series also offers the same reliable coverage and finish.

The tbh – true beautiful honest Natural Beige Collection brings the full assortment to 31 shades across three distinct colour worlds; Natural, Cool and Warm. The subtle shimmering powdery tones have been developed to address every salon clients’ individual wishes, thanks to a uniquely crafted mix of hair colour dyes. Plus, as the shade references are based on the Schwarzkopf Professional existing numbering system, it's easy for hairdressers to select the right shade for their clients.

Keep up with tbh – true beautiful honest on social media via the @schwarzkopfprouk channels using the #betbh and #schwarzkopfpro hashtags.