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The Collective

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Schwarzkopf Professional celebrates its 120th anniversary in 2018, and over the last century the haircare brand has seen no shortage of landmark developments and launches in the industry. Of the countless changes that have impacted on hairdressing since 1898, the growth of digital has arguably been one of the most disruptive.

As hairdressing continues to thrive in this rapidly-evolving market, Schwarzkopf Professional is harnessing the power of the influencer with their new digital influencer program; The Collective.

The exclusive 12-person team is made up of 12 digitally-active Schwarzkopf Professional hairdressers from across the UK and Ireland, all of whom produce beautiful, relevant and engaging social media. Together, they will go on to enjoy exclusive opportunities and education, aiming to establish themselves as the next generation of hairdressing influencers.

The chosen members of The Collective will receive a host of impressive benefits, including regular hands-on workshops covering social media skills and photography, previews and samples of product launches, tickets to relevant industry events, opportunities to assist backstage at Schwarzkopf Professional events, a photography kit, access to new product launches ahead of the market and membership of Creative Head’s Coterie, The Fellowship for British Hairdressing and State Registration.

In return, Schwarzkopf Professional will benefit from exclusive content produced by The Collective members, as well as exciting and engaged brand champions - who are genuinely proud to spread the word for the brand, both in their salons and beyond.

The 12 members of The Collective are:

  • Sophie Gibson, Hooker & Young, Newcastle, @sg_hairportfolio
  • Matt Surplice, Spring is in the Hair, Birmingham, @springisinthehair
  • Diana Carson, Rainbow Room International, Uddingston, @diana.carson8
  • Grace Blackburn, Barrie Stephen, Leicester, @graceblackburnhair
  • Will Lamb, Daniel Granger Hairdressing, Northampton, @willlambhair
  • Dan Mewies, Mewies & Indy, Quorn, @danmewieshair
  • Cherelle Sinclair, Peter Marcus, Manchester, @csbeautywork
  • Austen Thomson, Austen Thomson, Edinburgh, @austenthomsonhair
  • Ashley Gamble, Ashley Gamble Hairdressing, Shifnal, @ashleygamblehair
  • Alix Maher, Lynda Maher, Ireland, @alixmaher_creativecolour
  • Irfan Sumbul, Choppy Cuts, London, @choppycut10
  • Will Eagles, Cream, Cheltenham & Gloucester, @wmeagles

The Collective has already enjoyed its first meeting at Shoreditch Platform in London. On their first day together, the team honed their social media aesthetic through a digital masterclass and gained an insight into professional photography to enhance their feed. They also had the opportunity to network with key members of the trade press, who were invited along on the day to meet and get to know the team.

With quarterly events scheduled and a packed calendar of opportunities already lined up, Schwarzkopf Professional are confident that The Collective are the perfect people to support the brand and the industry as it looks forward to another century of innovation, inspiration and fantastic hairdressing.

Stuart Hamid, General Manager of Henkel Beauty Care Professional says,

While historically hairdressers built their profiles in bricks and mortar and at closed-off, industry-only events, we recognise that a new generation of talented stylists are building their profiles online - social media platforms are their stage. Schwarzkopf Professional is embracing the new movement and supporting those professionals through top-level education and opportunities that will enable them to become fully-fledged industry influencers both online and off. This is hairdressers talking directly to hairdressers.