New vegan botanical repair™ collection of professional and retail products provides plant-powered bond-building repair to the three key layers of hair - instantly strengthens and repairs hair from the inside out. 9 out of 10 women said their hair looked healthier and less damaged after using botanical repair™.
Aveda, the high-performance hair care brand with a mission to care for the world, announces its revolutionary new collection that transforms hair using bond-building plant repair technology that instantly strengthens and repairs hair from the inside out. Aveda’s new botanical repair™ collection of retail and professional products were developed in Aveda's botanical research laboratory, leveraging the brand’s expertise in plant-powered hair care.
Aveda’s PhD Chemists, with disciplines in Organic Chemistry, Polymer Chemistry and Pharmacognosy, searched the globe for efficacious plant technologies that could provide powerful deep repair for damaged hair. This team of experts identified a multi-pronged approach, creating three different technologies that work synergistically to treat the three key layers of hair for deep repair from the inside out.
Camille Sasik PhD, Aveda’s Director of Hair Care Research and Development said,
Damage repair is an extremely sought-after benefit for our guests, and our team is always researching and studying new technologies and natural ingredients to address this need. Botanical repair™ took us six years to develop because we were so committed to delivering the strongest-possible benefit using ingredients from nature. The result is a 93% naturally derived collection with powerful plant technologies such as sacha inchi, avocado and green tea. Plus, botanical repair™ leverages a molecular plant technology to build bonds at the core.
Botanical repair™ is powered by plant-derived 3-layer hair repair technologies that repair and protect the three key layers of hair, leaving it visibly revived, shinier. And with the botanical repair™ strengthening leave-in treatment, hair looks and feels as if it was never damaged. Botanical repair™ was formulated for those with all hair types and textures looking to repair or strengthen their hair. It also is safe for colour treated and chemically processed hair.
How botanical repair™ 3-layer hair repair works:
- Repair at the cortex. Aveda’s plant-derived bond multiplying molecule goes below the surface of the hair to multiply bonds, strengthening and reinforcing hair integrity at the core.
- Prevent at the cuticle. Aveda’s nourishing macro green blend of avocado, green tea and sacha inchi smooths the cuticle to detangle, helping prevent breakage.
- Protect at the F-layer. Aveda’s protective plant-based complex creates a botanical F-layer, an invisible water-resistant lipid layer that is made of a fatty acid that “seals” the surface of the hair cuticle, helping protect and shield the hair from future damage.
Begin your hair transformation with Aveda’s revolutionary plant-powered professional bond-building treatment for 5X stronger hair in as few as ten minutes. The botanical repair™ professional treatment strengthens and repairs to dramatically reduce breakage, and helps protect hair during a colour service, leaving hair stronger, visibly revived, shiny, and full of life.
To maintain professional results between visits, Aveda recommends using the botanical repair™ retail system to help keep your hair strong and shiny between salon treatments.
The botanical repair™ collection is 93% naturally derived, silicone-free, sulfate cleanser-free and vegan; and like all Aveda products, is cruelty free and manufactured with 100% wind power through renewable energy and carbon offsets.
Instead of using silicones, botanical repair™, where relevant, is formulated with a patent-pending silicone-free technology that mimics the conditioning performance of silicones using naturally derived ingredients, including candelilla wax and olive-derived conditioners. Aveda’s R&D Chemists worked through countless combinations before discovering this unique, proprietary blend.
Botanical repair™ features a naturally derived fresh, light floral, herbal aroma containing certified organic ylang-ylang, rose and marjoram essential oils, leaves hair smelling as indulgent as it looks and feels.
Botanical repair™ bottles, jars and their respective caps are made with 100% post-consumer recycled packaging, eliminating use of virgin petrochemical plastics in these forms. Botanical repair™ tubes are made with a minimum of 59% post-consumer recycled materials and up to 41% bioplastic, and their respective caps are made with minimum 60% post-consumer recycled materials. Additionally, Aveda is introducing a new 350ml mono-material tube with 65% post-consumer recycled content, which is the highest possible to date.
The botanical repair™ professional collection includes:
- botanical repair™ professional equalizing primer: Conditions, treats and evens out porosity, priming hair for a colour service. 97% naturally derived.
- botanical repair™ professional strengthening additive: Contains bond strengthening technology to help strengthen hair. 93% naturally derived.
- botanical repair™ professional bond activator - light: Strengthens and multiplies bonds for deep intensive repair with plant-powered 3-layer hair repair technologies. 97% naturally derived.
- botanical repair™ professional bond activator - rich: Strengthens and multiplies bonds for deep intensive repair with plant-powered 3-layer hair repair technologies. Contains 5X the blend of butters and oils than the light bond activator. 97% naturally derived.
The botanical repair™ retail collection includes:
- botanical repair™ strengthening shampoo (6.7fl oz / 200ml - RRP £26): Strengthens and repairs damaged hair with plant powered 3-layer hair repair. Luxuriously cleanses and gently removes excess oil, product build-up and pollution. 94% naturally derived.
- botanical repair™ strengthening conditioner (6.7fl oz / 200ml - RRP £28): Strengthens and repairs damaged hair with plant powered 3-layer hair repair. Conditions and instantly detangles helping minimize breakage, and leaves hair looking shiny and healthy. 98% naturally derived.
- botanical repair™ intensive strengthening masque light (5fl oz / 150ml - RRP £34): Intensive treatment targeting three layers of hair that strengthens and multiplies bonds for deep repair. Instantly transforms hair leaving it visibly healthier, softer and shiner after just one use. 98% naturally derived.
- botanical repair™ intensive strengthening masque rich (6.7fl oz / 200ml - RRP £45): Intensive treatment that strengthens and multiplies bonds, and instantly transforms hair leaving it visibly healthier, softer, and shinier after just one use. Targets three layers of hair, intensely repairing with added butters. Ideal for all textures of medium to thick hair. 94% naturally derived.
- botanical repair™ strengthening leave-in treatment (3.3 fl oz / 100ml - RRP £28): Repairs, prevents and protects against damage while building bonds at the core. Reduces breakage in just one use for instantly stronger hair. Protects against heat styling up to 450°F and drying effects of the sun. 99% naturally derived.
The botanical repair™ professional treatment and retail range is available exclusively at Aveda salons.