Launching into wholesalers next month (April 2019), Indola’s latest innovation, XpressColor promises to give the solo stylist greater control over their time, clientele and profits thanks to its ‘3x faster’ guarantee.
The colour range, which comes in 14 shades, has been developed so the processing time takes just ten minutes - meaning grey coverage, root retouching, creative colour and tone refreshing can be achieved in less time compared to using other colour choices.
Known for their smart, simple and on-demand products, Indola’s entire philosophy is about supporting the solo stylist through a streamlined range that works harder and smarter for the hairdresser – and XpressColor fulfils this ‘simply, smarter’ ethos perfectly. The ten minute development time was devised with the freelance hairdresser in mind, enabling them to complete more colour services in a day and in turn, increase their business turnover.
Commenting on XpressColor, Global Ambassador, Paddy McDougall said,
When you’re juggling your client list, time is of the essence and every minute counts. So, having a range of colours which develop in around ten minutes is absolutely fantastic. Lunch-hour appointments, salon drop-ins and quick fixes are now achievable without compromising on the quality thanks to XpressColor. As a colour product it is incredibly easy to use, mixes effortlessly and provides unrivalled coverage. I predict it will become a hero product almost overnight, and stylists will wonder how they ever managed without it!
The XpressColor is a permanent colour cream to be used with a low percentage developer of 6%. It offers perfect grey coverage and promises to leave the hair feeling nourished and cared for. Available in 14 target shades from light blonde through to warm brown and deep black, XpressColor will be landing in UK wholesalers from April 2019.
Join Paddy and Andy’s XpressColor event
On 10th June 2019, Indola Ambassadors, Paddy McDougall and Andy Smith, will be presenting XpressColor, alongside Indola’s 2019 ‘Smart Street Style Collection’, at Alan Howard in Stockport. Tickets are priced at £25 including an XpressColor goody bag worth £20. For further details visit www.alanhoward.co.uk/c/150126/indola-presents-smart-street-style-with