ASP Launches 2022 Hair Collection
ASP Luxury Haircare continues to push the boundaries of what is possible with hair and hair colour, with its latest, professional trend-led style Collection.
At the forefront of haircare science and innovation for over 25 years, the highly respected brand has collated a trend forecast that will inspire and motivate salon professionals for the seasons ahead and pave the way for future styles. Three season-defining looks have been unveiled within the Collection: Dark Sapphire, Two Tone and Platinum Retro.
This exciting, strong, bold new Collection is sure to make waves in the salon industry, with its vibrant stand out colour intensity, allied with efficient colour deposit; practical, long-lasting results; and unrivalled condition and shine – a hallmark of ASP Luxury Haircare.
ASP’s mission is to innovate, inspire and create through superior product innovation and education. The scope of this latest Collection means salon clients are given the help and confidence to go as bold as they like or simply use the looks to take snippets of inspiration. Either way, there's a look to suit everyone from these trends!
Dark Sapphire
Dark Sapphire consists of dark earthy tones, focusing on natural curl, texture, and movement. This super stylish finish is refreshingly unique and is loved for its longevity. A placement technique is used to achieve this look, adding hidden ‘pops’ of lavender and sapphire – ultimately resulting in a beautiful ‘tie dye effect.’
Products used include ASP Dark Infiniti, with a strong focus on No. 7 from the Infiniti permanent Colour range, Dynamics, and Hotshots for shine.
Tracey Devine Smith, ASP Global Ambassador, explains why this was one of her favourite looks:
Commercial wearable texture is every girl’s dream... when your clients have natural curls it’s essential to maintain them with the correct care and style. This 70s inspired trend is simple and is all about that gorgeous take on natural curls and enhancing colour and tone. This trend is best suited for those with a more olive complexion and naturally darker toned hair. Dark Sapphire is hot off the catwalk and it’s a trend that all of your clients will want.
Two Tone
Two-Tone has been one of the killer trends for 2021, with several celebrities sporting these must have looks. The trend is here to stay but with a new lease of life for 2022 – as lockdown hopefully becomes a thing of the past. 2022 is predicted to be the year of experimenting, with clients going bolder and braver!
In this look the hair is divided completely into two colours, whether it be top and bottom, side to side or front and back. This trend is suited to all, dark, light, and bright tones. It can be as out there, or diluted, as desired.
Products used include the Two-Tone: 9 level lift bleach, Dynamics, Toners, Mode styling and Vitaplex.
The Two-Tone trend is not for the faint hearted! It’s an awesome 90s feel and suits any length of hair, where panels and areas give ‘pops’ of colour in strong lines. This look is beautiful on a precision bob or where longer hair is split into two tones. It can be extremely wearable but for this shoot we chose to go all out so that you can see the look at its hottest! It’s a youth inspired trend seen more on street style fashion with a sports luxe feel. - Tracey Devine Smith
Platinum Retro
Platinum Retro, also known as the Platinum Shag, focuses on the art of bleaching perfectly. This whiter than white blonde is the secret to expensive looking and perfectly toned hair.
Products used include Bleach, Anti-Yellow Toner and Dynamics.
Platinum retro is the ultimate blonde, showcasing bleach work at its finest. This cool 70s/80s hair is for your clients who want a real fashion statement, focusing on soft hues of toner work. This was inspired by the rise in bleach work in the salon and the need for bleach education - helping remove the fear out of this type of work. This trend works best on fair skin tones and compliments green and blue eyes. If your client asks for this look, I recommend advising them to go all out - get the shag cut with the colour. - Tracey Devine Smith
As part of the new Collection launch, ASP Luxury Haircare will provide a series of ‘how to’ videos for important behind the science information and hints and tips on achieving these stunning, on trend looks.
ASP Luxury Haircare continually invests extensively in development and innovation. Over the last 25 years, education has been at the core of the company’s brand proposition. This ethos has been constant and continues without compromise with its latest Collection.