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Don’t Dry Out This Winter

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Central heating, harsh cold air, strong winds and plenty of hot comfort food can all wreak havoc on your hair.

Keeping hair healthy all year round is a must if you want plenty of good hair days, but winter can be a challenging season for even the most avid hair pro. Fret not though, as Richy Kandasamy – founder of luxury haircare brand, RIKOKO – is here to give you some top tips on how to keep your hair healthy this winter.

  1. Dry air can actually cause the cuticle of the hair strand to lift ever so slightly. As a result, moisture doesn’t stand a chance of staying locked into the hair shaft - causing breakage, frizz, static hair, split ends and colour fade. To help remedy this, head to your nearest RIKOKO salon and treat yourself to a RIKOKO LOCK back bar treatment, which immediately seals and smoothes the hair cuticle, locking in colour to keep hair vibrant during these harsh, unforgiving months.
  2. One of the best things you can do to protect your hair this winter is to hit it with a dose of RIKOKO LOCK Shampoo, that will not only nourish your hair, but will also preserve the natural oils your scalp produces to moisturise your hair and keep it healthy. Complete the luxurious journey with RIKOKO LOCK Conditioner. Key ingredients include coconut oil, vanilla, cinnamon, hibiscus and wild ginger.
  3. In addition to your hair being zapped of moisture during the dry winter months, high winds can also cause damage - especially with thicker hair types, naturally curly textures, and long hair, which is so easily snagged and tangled. Using a leave-in conditioner can help protect against the winter environment, such as RIKOKO’s PRISM range of lightweight leave-in conditioners, which seal, heal and protect against heat, colour fade and tangled knotty hair.
  4. Let’s not forget the unpleasant effect cold air can have in terms of static. A combination with dryness creates the perfect static conditions. Using a lightweight pomade and balm will help keep frizz and static under control. Try KOKOBALM multitasking solid coconut oil, which works like a weightless pomade to control flyways, tame frizz and eliminate static cling.

RIKOKO is sulfate-free, paraben-free, gluten-free, cruelty-free and vegan.

www.rikoko.com

If you are interested in stocking RIKOKO in your salon, contact Rebel Beauty Brands at [email protected] or call 01442 248104.