Fudge at London Collections Men
Belstaff - Heading North
Session Stylist: Teiji Utsumi for Fudge Professional
Collection: Based upon cold adventure riding and the pursuit of freedom, the collection merges Belstaff classics with innovative new materials, constructions and functionalities.
Hair Inspiration: After riding in the snowy mountains, hair reflects the journey through tough terrains and icy glaciers with a mixture of sweaty and matte textures.
Step by Step:
- Prime hair with Fudge Professional Tri Blo to create the ultimate foundation
- Apply Fudge Professional Salt Spray directly into the roots to create raw grit and texture
- When applying Fudge Professional Hair Shaper, push hair up and massage in to create a messy effect
- Use a wide tooth comb to smooth top sections of hair to create some structure – this should resemble helmet hair
- Use a hair diffuser to dry product in so that you don’t affect the hair’s structure. Use Fudge Professional Dry Shampoo and Elevate Styling Powder to create a dry matte finish
Products used:
- Fudge Professional Tri Blo, £10.45
- Fudge Professional Salt Spray, £11.45
- Fudge Professional Dry Shampoo, £9.95
- Fudge Professional Elevate Styling Powder, £11.95
Kate Eary - 60's Vibes
Session Stylist: Teiji Utsumi for Fudge Professional
Collection: Inspired by a moment in popular music culture/subculture sparked by ‘The Sacred Triangle’ documentary, which analyses the influences of Lou Reed and Iggy Pop on David Bowie.
Hair Inspiration: The look was based around 60’s rock ’n’ roll and inspired by the likes of Teenwolf, The Beatles and Bridgette Bardot. There was a mixture of prominent sideburns, messy bed head textures and 60’s meets 80’s beehives with full fringe hair pieces coloured with Fudge Professional Headpaint.
Teenwolf Step by Step:
- Wet hair down with Fudge Professional Tri Blo to create foundation and control, and then apply Fudge Professional Hot Hed Style Whip to layer up the volume
- Blow-dry hair in an upwards motion whilst spraying Fudge Professional Skyscraper to create hold
- To finish, massage in Fudge Professional Hair Shaper all over the hair to create the bed head effect
60’s Rock ’n’ Roll Step by Step:
- Wet hair down with Tri Blo to create foundation and shine, and then apply Hot Hed Style Whip to layer up the volume
- Blow-dry hair smooth and then glue in 1 inch wide hair wefts to create sideburns
- Add a small amount of Hair Shaper for subtle texture
Brigitte Bardot Beehive Step by Step:
- Prep hair with Tri Blo and Hot Hed Style Whip for heat protection and volume. Blow-dry in and then loosely tong the hair to create texture
- Sub-divide a horseshoe section away and backcomb the remaining roots. Create a centre double pleat at the back of the head and secure with pins
- Backcomb roots of the horseshoe section and pin into a messy beehive shape
- Clip on a fringe hair piece and finish with lashings of Skyscraper
Products used:
- Fudge Professional Tri Blo, £10.45
- Fudge Professional Hot Hed Style Whip, £14.65
- Fudge Professional Skyscraper, £9.95
- Fudge Professional Hair Shaper, £12.95
Sibling – 80’s Colour Pop
Session Stylist: Teiji Utsumi for Fudge Professional
Collection: Inspired by Sibling’s obsession with pop culture of the 70s and 80s, especially two of the biggest icons, Grace Jones and Jean Michel Basquiat.
Hair Inspiration: Taking inspiration from the primary colours of Grace Jones’ album covers, acid yellow, blood red and rich blue hair wefts coloured using Fudge Professional Paintbox added a modern twist to the square 80’s buffalo shape.
Step by Step:
- Prime hair with Fudge Professional Tri Blo to create light hold and heat protection for the ultimate styling foundation
- Apply Fudge Professional Hot Hed and blow-dry sweeping hair away from the face towards the nape of the neck
- Glue coloured hair wefts to the front section of the hair in a semi-circle shape
- Using a small tong, tightly curl the front and crown sections of the hair to create a buffalo inspired flick
- Spray lashings of Fudge Professional Head Shine to create a sweaty wet look finish
Products used:
- Fudge Professional Tri Blo, £10.45
- Fudge Professional Hot Hed, £12.95
- Fudge Professional Head Shine, £10.45
Topman - Slobulant
Session Stylist: Matt Mulhall for Fudge Professional
Collection: It’s all about an eclectic mix of textures and prints. Coining the term Slobulant (tailoring made sloppy) the collection is a nod towards the grungy era of 1993.
Hair Inspiration: To tie in with the grungy vibes of the collection, the hair has been left undone, slightly dishevelled and kept very flat to the head.
Step by Step:
- Wet the hair down before applying Fudge Professional Big Hair Bodifying Style Whip and create a loose centre parting
- Comb hair close to the head and blow-dry using a hair net to ensure a super flat effect
- To add separation, apply Fudge Professional Big Hair Think Big Texture Spray to random sections of the hair. For finer detail, add Fudge Professional Hair Shaper from mid-lengths to ends, paying extra attention to the parting for a wispy, grungy texture
- Finish with Fudge Professional Skyscraper Extra for ultimate hold
Products used:
- Fudge Professional Big Hair Bodifying Style Whip, £11.95
- Fudge Professional Big Hair Think Big Texture Spray, £11.95
- Fudge Professional Hair Shaper, £12.95
- Fudge Professional Skyscraper Extra, £9.95
Photography Credits: Mark Rabadan