ghd and Wella Professionals partner with Victoria Beckham
Healthy hair and smooth texture become the definitive catwalk hair trend for AW24, as seen at Victoria Beckham’s AW24 show at Paris Fashion Week.
Wella Company products, ghd and Wella Professionals partnered with Victoria Beckham for her AW24 show at Paris Fashion Week to create the ultimate glossy and luxurious hair look. The perfect haircare duo, ghd and Wella Professionals worked with legendary lead hairstylist Anthony Turner to unveil next season’s iconic hair look.
Healthy hair was the buzzword backstage at Victoria Beckham, with an emphasis on strong and shiny hair. This season, Beckham sought hair that has a beautiful texture, opting for a smooth low pony with a sharp centre parting.
The secret to the look was combining the game-changing new ghd chronos styler with the revolutionary Wella Professionals ULTIMATE REPAIR range. While the new ghd chronos styler, the latest beauty-tech innovation by ghd, delivers 3x faster styling for HD results that last 24 hours, saving precious time backstage while creating flawless, glossy hair on all hair types, the Wella Professionals ULTIMATE REPAIR collection showcases a lightning-fast treatment with patented technology that repairs hair damage in seconds, for stronger, smoother and shinier hair.
The holy grail of hair styling, the new ghd chronos uses an intelligent algorithm to identify how the tool is being used, to optimize heat and power delivery for ultimate performance, delivering up to 3x faster styling and up to 85% more shine, no extreme heat damage, 2x less frizz and up to 3x more breakage protection. This technology identifies the users' styling motions and reacts by delivering the right amount of power into the plates to maintain the optimum temperature of 185°C to a new ‘higher level’ of precision. Better heat consistency delivers superior results, whether straightening or curling, styling fast or slow, or taking small or large sections, with ghd chronos you can create high-definition styles in just one stroke.
The new, game-changing Wella Professionals ULTIMATE REPAIR delivers fast inside-out repair that strengthens, smoothens, and adds shine to damaged hair, creating refined, elegant hair synonymous with Victoria Beckham’s brand of self-confident luxury. Wella Professionals ULTIMATE REPAIR rebuilds bonds inside the hair and replenishes hair outside, delivering 99% less breakage and 12x smoother hair. Making this haircare regime the perfect partner for Victoria Beckham’s AW24 show.
Victoria Beckham said: “We played with proportions in the collection this season, so I wanted the hair to play into those same beautiful contrasts. We went with a sleek, sharp pony that is gorgeously silk-soft in texture which was achieved with the Wella Professionals Ultimate Repair range and the new ghd Chronos Styler for effortless polished and healthy hair. ghd is always my go-to for sleek, straight hair - there's no other tool that can create that perfect silk texture finish.”
Lead hairstylist, Anthony Turner said, “I love Victoria and we spoke at length about the texture of the hair primarily. Should it look messy? Wet? Sleek and chic? We tried lots of variations, but Victoria loved the silk-textured hair look we saw today. For this to be achieved, I use Wella Professionals Ultimate Repair which helps me to ensure that I’m delivering 99% less damage to the models’ hair as I’m smoothing it out. The ghd Chronos Styler is my go-to for smoothing hair quickly - it delivers incredible performance backstage being 3 times faster for the ultimate Victoria Beckham smooth, sleek results that I need.”
Follow Anthony’s step by step to creating the hair seen at Victoria Beckham AW24…
- Using the Wella Professionals EIMI Extra Firm Styling Mousse and the Wella Professionals Ultimate Repair Miracle Hair Rescue on damp hair, comb into a strong centre parting using the ghd Tail Comb. The Mousse gives me hold and protects from heat damage and the Ultimate Repair helps me to ensure that I’m delivering 99% less damage to the model’s hair as I’m smoothing it out. Wella Ultimate Repair also re-builds bonds which, after a hectic few weeks backstage at shows, models are so thankful for.
- Then we used the ghd Helios Hairdryer to smooth out the hair from root to ends.
- Once hair is dry, I used the ghd Chronos Styler in sections, working up to the top of the head smoothing the hair from roots to ends. The ghd Chronos delivers ultimate performance backstage and is 3 times faster at delivering the ultimate Victoria Beckham smooth, sleek results that I need. This is such a benefit when working on a fashion show, as time is not on our side!
- Once the hair is smooth, we secure into a low ponytail at the nape using elastic, and finish using the Wella Professionals EIMI Mistify Me Hairspray and the ghd The Dressing Oval Dressing Brush which has soft bristles to tidy up any fly-aways.
Anthony Turner Q&A
What is the inspiration behind the hair look(s) today? Why was this the chosen look(s)?
The inspiration for the hair was mainly based around the proportions of the collection. We have seen gorgeous high collars down the runway which called for a small hair silhouette, so the ends of the hair could fit neatly inside.
What are the best features in the new ghd chronos styler that transform styling hair?
I love how lightweight the Chronos is and how quickly I can style hair backstage with it. With its 3 times faster styling results it’s going to be a vital part of my kit.
What are the Wella Professionals Ultimate Repair products that you have been wowed by using?
I love all the products, but I do love the Wella Professionals Ultimate Repair Miracle Hair Rescue. I love using it on damp hair and drying it in. Not only does it protect the hair from heat damage, but I also really love the beautiful shine it gives afterwards.
What are the trends you see being big for AW24? What’s your favourite trend of the season?
So far, it’s been a very simplistic season with beautiful textures taking the spotlight. The messy wet grungy textures we have been seeing in previous seasons are taking a backseat this season in place of healthy-looking salon-friendly finishes.
What are your favourite tools by ghd and why?
From now on my ghd favourite tool is the ghd Chronos Styler for many reasons, but mainly because of the speed at which it works for me backstage. The technology identifies your motions as you’re styling and reacts by delivering the right amount of power into the plates to maintain the optimum temperature of 185°C to a new ‘higher level’ of precision.
You have worked on many runways shows, how does it feel to be heading up this show with Victoria again?
I feel so grateful. Victoria is a real powerhouse on the Paris Fashion Week schedule and to be a part of her team is an honour.
What’s your advice to any hairdresser who wants to be the next Anthony Turner working on the Victoria Beckham show?
My advice for anyone coming up in the work of hair would be - to be yourself.