ghd X Erdem

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Antique Braids

This morning at London Fashion Week, iconic hairstyling brand ghd partnered with fashion designer Erdem and session stylist Anthony Turner to create the hair look for the spring/summer 2017 show.

The Erdem girl is always on a journey and this season she’s from the 16th century and has been at sea, so she’s sporting wispy, shipwrecked braids. – Anthony Turner

Anthony first applied a salt spray to the hair to create a matte texture before blow-drying the hair using the ghd Air hairdryer and his fingers.

A beach wave was then created by wrapping sections of hair around the ghd Classic Curl Tong, before pulling the hair in to two pigtails at the base of the neck. Both pigtails were braided and loosely deconstructed before crossing them over and securing flat around the nape of the neck.

A simple piece of matte black ribbon was tied around the hair to form a bow at the side to finish the look.

The hair has a soft, romantic feel; it’s not too considered or elaborate. It is a pretty look that translates well in to wedding hair. – Anthony Turner

Get the look...
  1. Prep with a salt spray before blow-drying hair downwards using the ghd Air hairdyer (£99) and your fingers.
  2. Loosely curl the hair in different directions with the ghd Classic Curl Tong (£120).
  3. Use the ghd Tail Comb (£7.50) to create a middle parting and then secure the hair into two separate ponytails at the nape of the neck. Tie with elastic.
  4. Braid each ponytail and then loosely dishevel with hands to give the braids a deconstructed texture.
  5. Cross the braids over and pin flat against the nape of the neck. They must stay flat to the head and not create a bulky silhouette.
  6. Gently pull out sections around the hairline before wrapping a matte black ribbon around the hair and underneath the braids, securing in a bow at the side of the head.

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