ghd X MSGM

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Anthony Turner and the ghd team created romantic looks inspired by MSGM SPEZZACUORI (HEARTBREAKER); an imaginary movie which presents itself as a modern day fairytale in the streets of Milan.

MSGM designer, Massimo Giorgetti, wanted to create a love story, inspired by the power of women with a dark, romantic sprit. The hair looks that Anthony created for the show were a celebration of individuality and female power. The finished looks were natural, bespoke to each model and extremely feminine. Through the hair looks, Anthony wanted to tell an urban love story, just like the one which inspired the collection.

Get the look...

Hair for the show was very much natural and individual to each model. Product use was minimal, used to enhance the natural texture of each model without changing their own unique style.

  1. To create the base for the look, Anthony used ghd root lift spray (£12.95) to add volume to the roots and give extra body to the hair. This was blow-dried in using the ghd air hairdryer (£99), with hair brushed back with the tips of the fingers to create a natural, soft effect.
  2. Waves were added through the lengths using the ghd curve classic wave wand (£120) and natural straight hair was enhanced with ghd platinum+ (£175).
  3. For some of the models, ponytails were added and styled with MSGM logo scarves.
  4. To complete the look, Anthony used ghd final fix (£9.95) to preserve and maintain the natural volume of the hair.

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