At Indola we strongly support freelance hairdressers, and as a solo stylist or independent business we understand that it might feel hard to navigate social media right now.
However, maintaining a strong social presence can be extremely important in sustaining a secure relationship with your clients. That is why the Indola team are here to share our top tips to help you stay connected to your community while staying safe during this unprecedented time.
Create content that your followers will love
Just because you cannot see your clients, it does not mean that you cannot help them. Think about the expertise and advice you can provide, product advice, online consultations, live Q&A’s for topics like disguising roots or blow-drying at home.
Share your plans for when you reopen
You may not be able to give your clients a date for when you reopen, however your clients will be wondering if you will be creating a waiting list or booking in missed appointments first. There may be a lot of uncertainty but making your plans clear will get you one step ahead and shows your clients that you are organised and ready to get going again.
Share your inspiration
Where do you find your inspiration? Do you have a Pinterest board? Launch one and save ideas to share with your clients. Or even ask your clients to share their own hair inspiration with you and strike up a conversation about what you are going to do at their next appointment.
Engage with your followers in a personal way
To many of your clients you will not just be their hairdresser, so let them know what you are up to. Have you learnt a new skill? Redecorated? Tried a new recipe? Do not be afraid to bring in the kids or pets as staying connected with your community can really help them to feel close to you.
Free makeover to a key worker
Give back to your community and ask your clients to nominate a key worker to be in with the chance of winning a free makeover. Not only are you giving back but you are helping to bring people to your social channel therefore promoting your business.
Be yourself, be relatable and be realistic
It is a difficult time for everyone right now, so be personal, present, and honest. Do not forget to keep checking in with your community; We are stronger together.
Stay connected with us
We want to continue to celebrate our community and share your work during these challenging times – we hope they inspire you and we urge you to continue to share your work with us; old or new. We are keen to shine a light on your skills, and let the world see how brilliant our industry is. Do not forget to follow us @IndolaUK on Instagram and share your looks with the community by using the #SimplySmarter hashtag!