It’s New York Fashion Week and one of the highlights of it is undoubtedly the Tommy Hilfiger show. Real-life models and virtual creatives took to the physical and digital runways, bridging IRL and URL worlds, for a truly immersive and innovative event.
Keratin Complex, the leader in professional smoothing hair care, styling, and hair colour products, partnered with celebrity stylist extraordinaire, Virginie Moreira, to help create hairstyles that perfectly embodied not only the Tommy Hilfiger woman and man but the experiential event itself.
Clear hair trends emerged - and still looked fabulous despite the downpour of rain during the outdoor show - including side ponytails, double twists, and amazing textured looks that underscored the diversity of looks and hair types of the models.
Tommy Hilfiger is an iconic brand that certainly didn’t rest on its laurels. The hair looks designed by Virginie were completely in sync not only with the event, but with our Keratin Complex ethos of providing beautiful hair every day to everyone - no matter the hair’s texture or fabric. It was the perfect example that beautiful, healthy hair is always on trend. - Zoe Hyams, Senior Vice President Marketing and PR, Keratin Complex
Keratin Complex shares how to get some of the amazing hair looks shown on the runway:
Side Ponytail
Virginie prepped the model’s hair by applying a small amount of Keratin Complex Infusion Keratin Replenisher to mid-lengths and ends on dry hair. Next, she applied a generous amount of Keratin Complex Volumizing Foam to the base of the hair and used fingers to blow-dry the hair back until dry. She then applied Keratin Complex Molding Paste around the hairline and work product into the hair with your fingers (or a wide brush if you want to) while creating a ponytail pulled to the side of the head. Add moveable texture to the ponytail by spraying through Keratin Complex Texturizing Spray throughout the ends. Finish with a light mist of Keratin Complex Flex Hold Hairspray.
Two Stranded Twists
This was a standout hair look during the show with beautiful texture and burst colour. Prep hair by dampening it generously with Keratin Obsessed Multi-Benefit Treatment Spray. Start by sectioning and applying Keratin Complex Infusion Keratin Replenisher from mid-lengths to ends and layer with Keratin Complex Volumizing Foam. Split the section into two halves and twist one section over the other, continue this motion until you reach the ends of the hair. Using a dab of Keratin Complex Styling Lotion, twirl the ends into a curl with your finger to lock in each twist. Continue until the whole head is complete. When runway ready, carefully undo the twists starting from the bottom and use fingers to separate. For extra volume, you can use a wide tooth comb and pick the roots. Finish with Keratin Complex Shine Spray and Keratin Complex Flex Hold Hairspray.
Modern Wave
Winnie Harlow looked classic, preppy, and yet edgy with a modern version of Veronica Lake wave. Prep the hair by spraying Keratin Obsessed Multi-Benefit Treatment Spray from the base to ends of dry hair and comb through. Start by sectioning the hair. Twist and wrap the hair around a curling iron and hold for a few seconds. Use Keratin Complex Flex Hold Hairspray over the hair to help set waves while they cool. Finish by gently brushing and pulling the top half of the hair back and securing with pins. Use Keratin Complex Moulding Paste on fringe to help secure back in place. Use Keratin Complex Shine Spray for overall shine on the finished look.
Welcome to the Tommy Factory – The Making of a Fashion Show
A homecoming to our creative heart, this Fall 2022 we pay tribute to Andy Warhol’s iconic NYC factory, where he brought together fashion, art, music, and entertainment. From our new TH Monogram designed in partnership with Fergus Purcell to our boundary-breaking collaboration with British designer, Richard Quinn, this Fall we’re colliding the classic with the new to light up what’s next.
Remixing traditional Americana codes with a contemporary, streetwear-inspired twist. Clashing bold pop colours, reimagining proportions, and restyling heritage classics in unexpected ways. This is modern prep, for all. An inclusive celebration of pop culture and creativity, across all worlds from IRL to URL – this is Tommy Factory. – Tommy Hilfiger
VIP guests at the event included Travis Barker, Kourtney Kardashian, Kris Jenner, Shawn Mendes, Kate Moss, and John Legend. Inspired by Warhol’s legacy of celebrating pop culture and creative expression, the event brought together leaders from the worlds of fashion, music, art, beauty, and entertainment under one roof.
Hair trends to watch in 2022/2023?
A nod to the classics is in style but combine the look with a street vibe or creative bent is the way forward. Whether smooth and sleek, or braided, textured and free, healthy hair is key.
To create your own version of the hair looks shown, Keratin Complex products can be found at your local professional beauty distributor or via RebelBeautyBrands.com
Missed the show? Catch the playback here, and explore TOMMY PLAY here!
