Schwarzkopf Professional Fashion Week Report

Schwarzkopf Professional's premium styling range, SESSION LABEL, is once again at the forefront of fashion and hairstyling at London Fashion Week, showcasing unparalleled creativity and innovation in partnership with acclaimed fashion labels.

This season, Global Ambassador Nick Irwin, UK ambassador and educator, Philipp Haug, alongside the talented, award-winning session stylist Mustafa Yanaz, led the charge in bringing select Autumn/Winter 2024 collections to life with impeccable hair artistry. The collaboration highlights Schwarzkopf Professional’s versatility and excellence, reinforcing its status as the hair brand for hairdressers and hair aficionados alike. 

London Fashion Week: The Shows

Sabirah, @sabirahofficial

Lead hairstylist, Nick Irwin unveiled innovative hair looks that complemented Sabriah's elegant designs for collection 1.7 ‘Glamorously Modest’. A collection inspired by Dominique Deveraux, the 1980s character from the hit show 'Dynasty' who exuded a super glamorous, immaculate, and coordinated aesthetic. Nick, summarises the hair: “It’s all about power dressing and tapping into that 80s muse, so we used false pieces – frontals – to create ‘cartoon-style hair’ and exaggerate the shapes and silhouettes to complement the overall style.” This strong partnership is also set to continue for the Spring/Summer 2025 show at London Fashion Week in September.

Photography: Alex Barron-Hugh

Labrum London, @labrumlondon

Under Nick Irwin's guidance, models wore hairstyles that mirrored Labrum London's unique aesthetic to celebrate their 10th anniversary, ‘Designed By An Immigrant: Journey of Colours’. Nick shares that, “The whole philosophy is on immigrant travellers, he's an immigrant designer, and I love that. This was all about celebrating his routes – Sierra Leone – where he's from in West Africa and looking throughout history at how hair migrates through different tribes and different cultures. To complement this, there is a wide cast of ethnicities throughout the models... for the hair we've taken things like African braiding techniques and added product to it to make it feel kind of modern. We worked with various high-performing SESSION LABEL products like THE MOUSSE to allow us to control some of the nuances and textures, THE DEFINER & THE PASTE helped us when we were braiding, and we also used THE COAT as well as THE STRONG to add a clean, polished finish – I'm a huge fan of the SESSION LABEL brand!". The team are also thrilled to announce that another collaboration is already confirmed for September's Spring/Summer 2025 London Fashion Week show.

Photography: Alex Barron-Hugh

KNWLS, @knwlslondon

Mustafa Yanaz took the helm as lead hairstylist, bringing a dynamic and cutting-edge style that matches KNWLS's bold fashion statements: an assertive interpretation of femininity, blending elements of danger and allure. The brand adopts a rugged, practical approach, crafting garments that serve as protective armour while redefining contemporary women's fashion. Mustafa shares his thoughts on the hair: “I didn't use any brushes or combs – I always do everything with my hands because I want it as natural as possible... for the KNWLS looks, imagine an upper East Side New York girl with beautiful hair, she's going to her second party and ties her hair in a knot – she looks like she's partied already – but her hair is still shiny and healthy. The main product I've used is THE MOUSSE, which I applied on the roots, and a little bit through the ends for grip. I love this product because it doesn't make the hair crispy. Then at the end, I used THE FLEXIBLE, which is a great hairspray... I work in session styling, and it's really important to have the right products backstage and that's why I use SESSION LABEL – they're beautiful products for every hairstyle.”

International hairdresser talents Marz Cielen, Irene de las Heras and Emilio Carillo supported the Sabriah and Labrum London shows, while Alessandro Fratini, Marz Cielen, Emilio Carillo, Irene de las Heras, Anna Cizek and Farah Naz lent their expertise to the KNWLS show, alongside special guest Kicki Yang Zhang.

Photography: Alex Barron-Hugh

Ukrainian Fashion Week

Showcased at London Fashion Week as a place of support and love, three Ukrainian designers showcased their new collections in a joint show of epic proportions. Working with all three brands, Tamar Keburia, J’amemme and Gasanova, Philipp Haug had three different hair looks to create and perfect. 

For Tamar Keburia, Philipp explains, "The vision was to portray a strong and serious image of a refugee, focusing on minimalism and sleekness. Starting with OSiS Grip mousse for a secure hold, we perfected a smooth blow-dry and added a precise centre parting, keeping the hair away from the face. Our approach was minimalistic and straight, emphasizing simplicity. The final touches included OSiS Elastic hairspray and OSiS Sparkler for a little shine, creating a powerful yet understated look."

Explaining the looks for J’amemme Philipp said, "We crafted two distinct looks, both primed with OSiS Grip hair mousse and blow-dried for a clean finish away from the face. The first style featured sleek straight hair, neatly kept behind the ear and straightened down, with a polished touch achieved through a round brush and OSiS sparkler shine spray. The second look was a low ponytail, carefully blow-dried away from the face and fashioned into a clean, powerful straightened ponytail just below the nape. OSiS Elastic was applied to keep them all in place, resulting in two effortlessly chic styles."

For the final show, Gasanova, Philipp explained, “The brief was to add detail to the top area to give it a point of difference. We started by applying OSiS Airwhip to prep before a smooth blow dry. Creating a side parting, we fashioned a forward triangle, separating the top section. The rest was gathered into a clean, low ponytail. Using OSiS Flex Wax on the top, we introduced movement, texture, and shine. After combing it back into the ponytail with subtle marks, we created gentle undone curls with tongs. OSiS Elastic hairspray and Fiber Clinix Light Oil polished and finished the look. For the top, we used OSiS G-Force gel and a final spray of OSiS Freeze Hold completed the strong, detailed style."

Photography: Anna Ozerchuk

Helen Anthony

Showcased at the Kimpton Fitzroy, a landmark hotel in central London, Helen Anthony’s AW/24 collection was full of bold colours and structured pieces. Talking through the hair looks, Philipp said, "For Helen Anthony, we wanted to embrace the models' natural textures, so we only applied the SESSION LABEL Spray Mousse to prep the hair, as this provided hold and grip. After blow-drying, we styled the hair off the face and lightly tonged the lengths, avoiding a set wave. The top section, styled off the face and swept to one side, featured OSiS Flex Wax for a flexible hold and OSiS G-Force Gel for more structure where needed. Adding a touch of height and styling off the face enhanced the powerful look, completed with OSiS Elastic hairspray for a moveable, manageable finish."

Photography: Chris Bulezuik

FROLOV

Showcasing their A/W24 collection at The Broadway in Central London, FROLOV curated a range of eclectic pieces, with bold choices and plenty of 90s influence. Describing the direction for the hair, Philipp said "For the hair looks, the brief was a 90s IT girl vibe, carefree and ready to party. Featuring two distinct styles with added layers and fringes, creating a grungy 90s feel. For prep we used OSiS Grip, and the final touch involved either SESSION LABEL salt spray or OSiS Elastic hairspray. For models with longer cuts, a low side parting and a textured ponytail added a cool edge, creating a helmet-like effect over the face. With the hard grunge feel from the prep, no additional product was needed for a perfect finish."

FROLOV designer, Ivan Frolov added, “Working with Schwarzkopf Professional for my show at London Fashion Week was an incredible experience. I'm thrilled to have them as our main hairstyling partner, bringing my vision for each look to life in the most spectacular way!”

Photography: Chris Yates @itschrisyates 

SESSION LABEL by Schwarzkopf Pro

SESSION LABEL from Schwarzkopf Professional is a comprehensive, professional styling range that is specifically designed to meet the rigorous demands of session stylists. With 14 versatile products - each with a multitude of benefits developed to help hairdressers truly #CRAFTTHEDIFFERENCE - SESSION LABEL empowers stylists like Nick Irwin and Mustafa Yanaz to achieve any look, texture, or finish required for the runway and beyond. This adaptability and excellence are why SESSION LABEL remains the preferred choice for high-fashion campaigns and catwalks alike, as well as a must-have salon styler. 

Schwarzkopf Professional Online and Digital – #partnersincraft

Schwarzkopf Professional's continual involvement in London Fashion Week is a testament to its dedication to craftsmanship, sustainability and innovation. As #partnersincraft, Schwarzkopf Professional and the featured fashion designers exemplify the synergy between hair styling and fashion design, creating a cohesive and captivating presentation for the Autumn/Winter 2024 season.

Stay connected with Schwarzkopf Professional for exclusive behind-the-scenes content from London Fashion Week. Follow @SchwarzkopfProUK on social media and explore the #SESSIONLABEL and #CRAFTTHEDIFFERENCE hashtags for inspiration. 

For more information about SESSION LABEL and Schwarzkopf Professional, visit schwarzkopfpro.com/sessionlabel.