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The Smell of Success

Many of your clients will wear a fragrance, but do they really know how to apply it and how to get the most from their scent of choice?

Murdock London’s signature line of male fragrances, including its newest arrival Napier Cologne, and its expertise in this area, comes into play every day in the brand’s busy salons. Murdock London Master Barber, Joe Pomper offers advice on how to talk to your clients about fragrance this Fragrance Day on 21st March…

Talk about it

Men are increasingly aware of the importance of a grooming regime and the part fragrance plays in that. So, whether you sell colognes in your barbershop, don’t be afraid to start a conversation about this important element of their overall grooming regime.

Don’t overdo it!

Ideally a fragrance shouldn’t be applied 1-2 times a day. It’s easy for the wearer to assume a scent has worn off, because they have become used to it. But the fact is, while the wearer may not be able to smell the cologne, other people still can, so applying too much or too often can be overpowering for anyone getting too close!

Work with body heat

Fragrances react well with our natural body heat, so the best places to spray cologne are those areas of the body that give off the most warmth - the neck, the inner elbow, and the wrist, which act like a scent generator throughout the day.

Experiment with different fragrances

Sometimes it’s exciting to mix it up and discover a new fragrance that really suits you. Encourage your clients to be adventurous with fragrances, especially if you sell them in your store. Have testers available and encourage them to try different scents. You could try complementing them on the cologne they are wearing and suggest they may also like one that you stock. Bring the sample to the cutting station and let them smell it. No hard sell, just make them aware that there are alternatives to their usual scent.

Take a deep breath

One of the best ways to introduce fragrances to your clients is to make sure your barbershop smells amazing. Don’t just stick to the traditional male scents like sandalwood; fill the atmosphere with hints of citrus, patchouli, and black tea - just some of the fragrances found within the Murdock London range of colognes.